How To Speed Up Marketing Transformation
Here is a dirty little secret of MarketingTransformation. We’ve been involved in 200+ MarTech projects and asked marketers about their experiences over the past decade. Here is how to align the three Marketing Transformation pillars: Strategy, Team and
Introducing the MarTech Stack Canvas and Where to Download
Do you want to create your own MarTech stackie in no-time? Here is a Martech canvas. This canvas also shows how you grow. How marketing drives company value. Every month. This MarTech canvas helps you to map out
4 Benefits of Managing Your MarTech Stack Like an Ecosystem
Marketing departments will soon manage their technology stack like eco-systems of connected apps. This finally brings them agility, efficiency, resiliency and more revenue. Marketing technology automation is hot. The marketing technology landscape is growing fast. The number of solutions is
Zapier and IFTTT — What’s the Difference?
Seamless app integration is bliss. Both Zapier and IFTTT are brilliant in their own way. Learn which one is best suited to your situation and get unashamedly hooked. These days, countless app makers produce even more countless (?) apps.
The Strategy Execution Stack
Our MarTech stack makes day-to-day strategy execution a breeze. Increase your sales window over 40% at just 5% of the price of your old enterprise solution. As a manager you would like to know what your team is
How to Find the Needle in the MarTech Stack
The market for marketing technology can be overwhelming. These three overviews set you off in the right direction to build your long list of vendors. Every year the number of marketing technology suppliers doubles. New vendors bring new
3 Things You Can Learn From 21 MarTech Stacks
Which vendor to pick for your MarTech stack? In one year the amount of Martech vendors grew with 51% to 1,876. Learn how 21 other marketers composed their stacks. The Marketing Technology Landscape of 2015 shows 1,876 vendor