Main categories2020-07-24T12:38:46+00:00

Which tools are most often used by marketers?

The network diagrams above reveal the relationships between martech categories.

    • Circle size shows how often a category shows up in stacks.

    • Lines are thicker and shorter between categories that often show up together in stacks.

    • The opposite is also true: lines are thinner and longer between categories that rarely show up together in stacks.

The diagram below shows the relationships between martech categories in a different way, on the well-known 6-column martech landscape.

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