Which tools are most often used by marketers?
The network diagrams above reveal the relationships between martech categories.
• Circle size shows how often a category shows up in stacks.
• Lines are thicker and shorter between categories that often show up together in stacks.
• The opposite is also true: lines are thinner and longer between categories that rarely show up together in stacks.
The diagram below shows the relationships between martech categories in a different way, on the well-known 6-column martech landscape.
Learn where different tools or better integration can improve your stack. Create a better workflow and master the flow of customer data.
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