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‍Customer Technology

The fastest, first-ever vendor-independent, business-driven and data-driven Martech audit

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Get actionable Martech insights in just days with a quick 15-question survey

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Identify key feature upgrades in two weeks with a 50-question survey

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Build a Martech Roadmap in two weeks with a 50-question survey

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New! - One Metric to measure Martech Stack Value

9 years of global stack data - 14 years of solution data - 17 years of RFI data.1,533 stacks - 14,106 solutions - 4,537 requirements.

Since 2018, we’ve partnered with data scientists to build a Martech data warehouse, featuring over 9+ years of global stack, solution, and feature data from 16 industries, contributed by 467 experts across 31 countries.
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We’ve uncovered the key factors that drive value in Customer Technology, linking effective tech stacks to company value through metrics like revenue, headcount, industry, and business models.

Our benchmark helps compare your stack to industry standards, focusing on revenue-per-employee and capability maturity to guide strategic improvements and boost value.

Learn from the Best Performers
‍1. Revenue per employee indicates strong industry performance.
2. Top 30% invest differently than others in their industry.
3. Top 30% of the Revenue per employee ranking fix the foundation first.

Three Golden Rules of Martech Maturity
‍1. Automate only after standardizing processes.
2. Standardize only with clear strategy definitions.
3. Higher maturity isn’t always leading to more value. It differs by industry.

As featured in:

State of Martech 2024

Martech.org

CMSWire

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Trusted by many great brands

Our Martechtribe consultants and team served 200+ global brands and 4,500+ marketers.
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Customer Testimonials

"A Martech Strategy was urgently needed ... and that on the basis of a global benchmark market model without bias and interspersed with supplier lingo“.

Thorsten Schapmann

Marketing Director Digital Europe, Beiersdorf

"The MarTech benchmark forms the framework, structure and basis for prioritizing and selecting the right applications together with marketing, sales and IT."

Marco Heller

Director Global Brand Management GARDENA Division Husqvarna Group

"It helped us a lot to assess and revise our own development plan"

Stefanie Siebels

VP Global Marketing Campaigns - 3M Health Care Business Group

"The quality and depth in content ... the MarTech benchmark and the Marketing Tech Monitor define the playing field"

Dirk Rockendorf

Head of Marketing Aftermarket & Digitalization, Continental Automotive Technologies GmbH

"The benchmark together with the annual Marketing Tech Monitor brings solution-oriented transparency to the MarTech market and, above all, gives us valuable impulses to challenge and further develop our own MarTech."

Kirsten Nachtigall

VP Marketing, RTL Broadcasting

"Here is a compliment: self-assessment, analysis and also the explanations; everything just super professional and very helpful!”

Rolf Kreuzer

CTO, Migros

"Thanks again for the report and insights. It certainly triggered us to give several Martech topics some deep thought."

Maik Johnke

Director Digital Transformation, BioNTech SE

"An absolutely helpful tool to benchmark and challenge your own MarTech set-up. A well-structured report."

Andrea Spielmann

CMO, Lorenz Bahlsen Snack-World

“Instead of subjective evaluations by users, a comparison is made here against 950+ MarTech development plans in addition to an overall market model – more transparency and depth of content is hardly feasible.”

Thomas M. Koller

Head of Brand, Marketing and Communication, VDE Group

"Thanks very much for the interesting presentation. We'll have a closer look and share it with our stakeholders in our company"

Christiane Frisch

Manager Digital Marketing, Kia Motors Europe

"Very thought provoking and useful tools indeed."

Chris Cave

Manager Digital Marketing, Total UK, Lubricants Division

“Terrific – I am infinitely more confident in our tech plays. I’m thrilled with the insight, responsiveness, creativity and affability you have demonstrated at every turn”

VP Marketing

USA retailer

“The benchmark really helped us answer our burning question to first fix our CMS or replace it altogether. The steps we defined have proven to be very effective.”

CEO

Financial Magazine Publisher

“You put great structure to Martech landscape and much more. Thank you for that!”

Łukasz Maroszczyk

Global B2B Digital Marketing Activation Lead, Signify (Philips)

“Your CRM advice really made a difference! You gave clear guidelines as to what features to look for related to the stage of my company and possible growth paths.”

Chief Executive Officer

Electrical Automotive company in the Netherlands

“Thank you very much for the inspiring presentation. I truly enjoyed it!”

Kasper Otto Kaas

Global Brand Creation Manager, Philips

“I have a much better idea how my stack compares to other companies, what's missing based on how my peers are approaching it versus sales reps or outside consultants”

Julie (Tucker) Legrand

Head Of Marketing, Inspirage

“The details this quick survey provides are very insightful. I like how it lists out your technology by category in the "Stack Completeness" section. Almost a mini martech stack picture for companies just starting out!”

Stacy Falkman

Marketing Technology Manager

“I showed the CX Tech report to my team today, great success in creating a common ground and understanding in the team.”

Odd Morten Sørensen

Growth Hacker at NTE

Largest Martech Data Warehouse

Together with hundreds of Martech experts across the globe we collect and share the latest data and insights. Based on this, we created a unique Martech Data warehouse and 3 databases where we publish the latest findings and trends.

Global Martech Stack Database

1468 real-life marketing stacks
1,133 company backgrounds (country, revenue, staff)
16 different industries
41 different countries
5 Capability Maturity levels

Global Martech Vendor Database

14,106 global Martech solutions
9,261 vendor backgrounds (country, revenue, staff)
4,777 European Martech solutions (HQ)
49 Martech subcategories

Illustration showing the Requirements Heatmaps, with Long LIst, Must Have, Could Have, Should Have and the "Sweet Spot" called out

Global Martech Requirements Database

16 Martech categories
4,079 requirements
369 marketing use cases
414 ROI benchmarks
226 feature sets

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