Drive Business Value with
‍Customer Technology

The 1st independent Marketing Technology Recommendation Engine to Support your Benchmarks & Selections

Do the Free Benchmark Survey Book a Demo

Martech Recommendation
Portal

Request Demo

Martech Benchmarks

Request a Playbook

Frans on stage with Martech Benchmark Benefits behind him.

Martech Research

Request a Playbook

One Metric to Drive Company Value with Marketing Technology

Our benchmark helps you decide where to invest or divest. It offers you the data to develop a tailored Marketing Technology Strategy, Roadmap, Architecture Blueprint, and an actionable Backlog.

We conducted hundreds of experiments the past five years. We explored how factors like revenue, headcount, industry, and business model interact in effective technology stacks that boost company value. Our findings reach down to specific solutions and requirements.

Our unique Martech data warehouse powers these insights. It holds 14,106 customer technology tools, 1,468 global customer technology stacks, and 4,538 requirements. Over 467 experts from 30 countries continuously update it.

Key metrics include the revenue-per-employee ratio and capability maturity. Our benchmark improves this ratio by enhancing the maturity of specific technology categories.

Request Demo today

Trusted by many great brands

Our Martechtribe consultants and team served 200+ global brands and 4,500+ marketers.
‍

Customer Testimonials

"A Martech Strategy was urgently needed ... and that on the basis of a global benchmark market model without bias and interspersed with supplier lingo“.

Thorsten Schapmann

Marketing Director Digital Europe, Beiersdorf

"The MarTech benchmark forms the framework, structure and basis for prioritizing and selecting the right applications together with marketing, sales and IT."

Marco Heller

Director Global Brand Management GARDENA Division Husqvarna Group

"It helped us a lot to assess and revise our own development plan"

Stefanie Siebels

VP Global Marketing Campaigns - 3M Health Care Business Group

"The quality and depth in content ... the MarTech benchmark and the Marketing Tech Monitor define the playing field"

Dirk Rockendorf

Head of Marketing Aftermarket & Digitalization, Continental Automotive Technologies GmbH

"The benchmark together with the annual Marketing Tech Monitor brings solution-oriented transparency to the MarTech market and, above all, gives us valuable impulses to challenge and further develop our own MarTech."

Kirsten Nachtigall

VP Marketing, RTL Broadcasting

"Here is a compliment: self-assessment, analysis and also the explanations; everything just super professional and very helpful!”

Rolf Kreuzer

CTO, Migros

"Thanks again for the report and insights. It certainly triggered us to give several Martech topics some deep thought."

Maik Johnke

Director Digital Transformation, BioNTech SE

"An absolutely helpful tool to benchmark and challenge your own MarTech set-up. A well-structured report."

Andrea Spielmann

CMO, Lorenz Bahlsen Snack-World

“Instead of subjective evaluations by users, a comparison is made here against 950+ MarTech development plans in addition to an overall market model – more transparency and depth of content is hardly feasible.”

Thomas M. Koller

Head of Brand, Marketing and Communication, VDE Group

"Thanks very much for the interesting presentation. We'll have a closer look and share it with our stakeholders in our company"

Christiane Frisch

Manager Digital Marketing, Kia Motors Europe

"Very thought provoking and useful tools indeed."

Chris Cave

Manager Digital Marketing, Total UK, Lubricants Division

“Terrific – I am infinitely more confident in our tech plays. I’m thrilled with the insight, responsiveness, creativity and affability you have demonstrated at every turn”

VP Marketing

USA retailer

“The benchmark really helped us answer our burning question to first fix our CMS or replace it altogether. The steps we defined have proven to be very effective.”

CEO

Financial Magazine Publisher

“You put great structure to Martech landscape and much more. Thank you for that!”

Łukasz Maroszczyk

Global B2B Digital Marketing Activation Lead, Signify (Philips)

“Your CRM advice really made a difference! You gave clear guidelines as to what features to look for related to the stage of my company and possible growth paths.”

Chief Executive Officer

Electrical Automotive company in the Netherlands

“Thank you very much for the inspiring presentation. I truly enjoyed it!”

Kasper Otto Kaas

Global Brand Creation Manager, Philips

“I have a much better idea how my stack compares to other companies, what's missing based on how my peers are approaching it versus sales reps or outside consultants”

Julie (Tucker) Legrand

Head Of Marketing, Inspirage

“The details this quick survey provides are very insightful. I like how it lists out your technology by category in the "Stack Completeness" section. Almost a mini martech stack picture for companies just starting out!”

Stacy Falkman

Marketing Technology Manager

“I showed the CX Tech report to my team today, great success in creating a common ground and understanding in the team.”

Odd Morten Sørensen

Growth Hacker at NTE

Largest Martech Data Warehouse

Together with hundreds of Martech experts across the globe we collect and share the latest data and insights. Based on this, we created a unique Martech Data warehouse and 3 databases where we publish the latest findings and trends.

Global Martech Stack Database

1468 real-life marketing stacks
1,133 company backgrounds (country, revenue, staff)
16 different industries
41 different countries
5 Capability Maturity levels

Global Martech Vendor Database

14,106 global Martech solutions
9,261 vendor backgrounds (country, revenue, staff)
4,777 European Martech solutions (HQ)
49 Martech subcategories

Illustration showing the Requirements Heatmaps, with Long LIst, Must Have, Could Have, Should Have and the "Sweet Spot" called out

Global Martech Requirements Database

16 Martech categories
4,079 requirements
369 marketing use cases
414 ROI benchmarks
226 feature sets

Button

Let's Meetup

Martech Keynotes

Eye Film Museum, Amsterdam

SAP CX LIVE - 26th of November 2024 - Amsterdam, The Netherlands

Trusted by many great brands

Customer Testimonials

Largest Martech Data Warehouse

Global Martech Stack Database

Global Martech Vendor Database

Global Martech Requirements Database

Let's Meetup

Let’s meet up

Digital Marketing World Forum 2022

Deutscher Marketing Tag

Martech Symposium 3rd

SAS Martech Event

Martech-im-Fokus Webinars

Martech 2023 – The (Really) big picture

KPMG Martech Event

EY Martech webinar

E-commerce Expo

Marketing Tech Lab webinar

AntiConLX Dial Up

Uptempo Leadership Series

Adetem.org webinar

AntiConLX Global - May

Uptempo Leadership Series

Email Marketing Automation Summit

Uptempo Leadership Series

AntiConLX Global - October

Latest from the blog

Three Insights that Shake Martech

57 Integration tools to automate your MarTech stack

A Martech Manifesto - 4 Guiding Principles to Design Martech Stacks Fast

Grow your business