Marketing Technology - Martech Blog

73% of the tools in the Marketing Technology landscape supergraphic are US based, which seems a bit much. A quick test lead us to believe there are many hidden Martech gems outside the US waiting for you! Help

We found a way to navigate the 474 Marketing Management tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we found that marketers’ first priority is a smooth collaboration in terms of file sharing

We found a way to navigate the 1,120 Data tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we discovered how marketers expand martech capability. First, they use Mobile and Web Analytics tools, and

We found a way to navigate the 1,253 Commerce & Sales tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we discovered that marketers in B2C mainly use Ecommerce platforms, whereas B2B marketers first invest

Don’t let the 1,652 Social & Relationships tools of the Martech Supergraphic scare you. By analyzing 200+ real-life marketing technology stacks, we found that marketers first reach out via Social Media Marketing & Monitoring, and set up

1,751 Content & Experience martech tools can easily overwhelm marketers. By analyzing 200+ real-life marketing technology stacks, we discovered that marketers first invest in CMS & Web Presence, followed by lead capturing tools, Search Engine tools, and

We finally found the key to navigating 919 Ads & Promotions tools, by analyzing 200+ real-life marketing technology stacks. Marketers first invest in Social Media, followed by Advertisements, Programmatic Ad Buying, Video Advertising and finally PR.

By analyzing 200+ real life marketing technology stacks, we finally found the key to navigating the Martech landscape’s 7,040 tools. Marketers can discover where to improve their stack next, to finally capitalize on Martech’s huge potential. When showing

The Martech Canvas helps you navigate the 7000 tools in the Martech Landscape. In a seven-step process, you’ll find the exact tools that fit your company best, to achieve commercial goals. Wow, the martech space is intimidating. Now

We did some number crunching on a unique dataset about the MarTech market. Within MarTech, the Data market is growing the fastest. Social & Relationships and Commerce & Sales prepare for ‘consolidation while growing’. Ads & Promotions is the most

Are your marketing assets all over the place? Pick your Digital Asset Management stack and get organized within a day. All approved and brand compliant assets in one place, at your fingertips. When we talk about content marketing,

Managing marketing assets doesn’t have to be difficult. Here’s how non-developers can build a free DAM stack in 30 minutes. Collect and distribute brand compliant assets, all in one place. The importance of proper digital asset management is

Always wondered how you stack up? We created a benchmark of 110 MarTech stackies crafted by 92 companies who mention 785 unique tools 2,623 times. Discover which of the 5,000+ MarTech tools they’re using, and how your stack

The more logos appear on the Supergraphic, the more Marketing Technology kits show up as well. Here is an overview of the MarTech stackers kits on offer for you as a MarTech manager. For Martech managers, the future

Always wondered which marketing technology tools other companies are using? We did the maths and compared last year’s stacks to this year’s. It’s all the info you need to create the perfect stack yourself. Let’s get stacking! The

Manage your Content and Ads like a pro. Optimize your Martech stack in three steps. Learn what tool combinations other companies are using to manage Content & Experience, and Advertising. MarTech is becoming more popular every year. The

Tool integration is the next big step in MarTech. Learn how to let customer data flow, and boost team collaboration in your marketing technology stack. Integration deserves your attention. Recently, Salesforce bought integration tool Mulesoft for 21 times

Here is a dirty little secret of MarketingTransformation. We’ve been involved in 200+ MarTech projects and asked marketers about their experiences over the past decade. Here is how to align the three Marketing Transformation pillars: Strategy, Team and