300+ stats to build your Martech Business Case
The pandemic has given digital transformation a major boost. CMO’s are moving towards more digital offerings and business models. Here’s a list of MarTech ROI stats, to help you pick your next MarTech innovation. Digital Transformation has
We crowdsourced 2,427 European tools in 2020!
Here is a SuperGratitudeGraph to thank everyone! A massive thank you to the 100+ contributors of the European Supergraphic 2020! Together we crowdsourced 2,427 European tools from 34 European countries. No less than 1,345 software tools are new
Three reasons why Democratization of Martech marks the end of Enterprise suites
The days of Enterprise suites as we know it are counted. Enterprise suites are out. MarTech platforms are in. It is time to finally abandon the idea that one Enterprise suite should (or even could) cover all
Six New Country Marketing Technology Landscapes contain 68% undiscovered tools!
We proudly launch six New Country Marketing Technology Landscape Supergraphics of Belgium, Italy, Netherlands, New Zealand, Spain and Switzerland. Discover new martech tools developed by your fellow countrymen, and find out how your country compares to others. The
Three Reasons Why Country Marketing Technology Supergraphics Matter
73% of the tools in the Marketing Technology landscape supergraphic are US based, which seems a bit much. A quick test lead us to believe there are many hidden Martech gems outside the US waiting for you! Help
Using Marketing Management tools to fuel the marketing engine in four stages (6/6)
We found a way to navigate the 474 Marketing Management tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we found that marketers’ first priority is a smooth collaboration in terms of file sharing
Using Marketing Data tools to manage the customer lifecycle in five stages (5/6)
We found a way to navigate the 1,120 Data tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we discovered how marketers expand martech capability. First, they use Mobile and Web Analytics tools, and
Using Commerce & Sales tools to convert customers in four stages (4/6)
We found a way to navigate the 1,253 Commerce & Sales tools of the Martech Supergraphic. By analyzing 200+ real-life marketing technology stacks, we discovered that marketers in B2C mainly use Ecommerce platforms, whereas B2B marketers first invest
Using Social & Relationships tools to build customer relationships across the funnel in six stages (3/6)
Don’t let the 1,652 Social & Relationships tools of the Martech Supergraphic scare you. By analyzing 200+ real-life marketing technology stacks, we found that marketers first reach out via Social Media Marketing & Monitoring, and set up
Using Content & Experience automation tools to engage your audience in 6 stages (2/6)
1,751 Content & Experience martech tools can easily overwhelm marketers. By analyzing 200+ real-life marketing technology stacks, we discovered that marketers first invest in CMS & Web Presence, followed by lead capturing tools, Search Engine tools, and
Using Ads & Promotions tools to create brand awareness in 5 steps (1/6)
We finally found the key to navigating 919 Ads & Promotions tools, by analyzing 200+ real-life marketing technology stacks. Marketers first invest in Social Media, followed by Advertisements, Programmatic Ad Buying, Video Advertising and finally PR.
Unlocking The Full ‘Marketing Technology Supergraphic’ Potential
By analyzing 200+ real life marketing technology stacks, we finally found the key to navigating the Martech landscape’s 7,040 tools. Marketers can discover where to improve their stack next, to finally capitalize on Martech’s huge potential. When
The Martech Canvas – From Selecting Tools to Achieving Commercial Goals
The Martech Canvas helps you navigate the 7000 tools in the Martech Landscape. In a seven-step process, you’ll find the exact tools that fit your company best, to achieve commercial goals. Wow, the martech space is intimidating. Now
MarTech Market Consolidation: Figures & Trends 2018
We did some number crunching on a unique dataset about the MarTech market. Within MarTech, the Data market is growing the fastest. Social & Relationships and Commerce & Sales prepare for ‘consolidation while growing’. Ads & Promotions is the most
4 DAM Stacks Under 100$ Per Month, And How To Build Them
Are your marketing assets all over the place? Pick your Digital Asset Management stack and get organized within a day. All approved and brand compliant assets in one place, at your fingertips. When we talk about content marketing,
Building a DAM Stack With Free Versions of Google Drive, Dropbox, OneDrive and Box
Managing marketing assets doesn’t have to be difficult. Here’s how non-developers can build a free DAM stack in 30 minutes. Collect and distribute brand compliant assets, all in one place. The importance of proper digital asset management is
What Are The Most Popular MarTech Tools According To 110 Stackies?
Always wondered how you stack up? We created a benchmark of 110 MarTech stackies crafted by 92 companies who mention 785 unique tools 2,623 times. Discover which of the 5,000+ MarTech tools they’re using, and how your stack
Introducing The Ultimate MarTech Stackers Kit
The more logos appear on the Supergraphic, the more Marketing Technology kits show up as well. Here is an overview of the MarTech stackers kits on offer for you as a MarTech manager. For Martech managers, the future