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We finally found the key to navigating 919 Ads & Promotions tools, by analyzing 200+ real-life marketing technology stacks. Marketers first invest in Social Media, followed by Advertisements, Programmatic Ad Buying, Video Advertising and finally PR. The Marketing

By analyzing 200+ real life marketing technology stacks, we finally found the key to navigating the Martech landscape’s 7,040 tools. Marketers can discover where to improve their stack next, to finally capitalize on Martech’s huge potential. When showing

The Martech Canvas helps you navigate the 7000 tools in the Martech Landscape. In a seven-step process, you’ll find the exact tools that fit your company best, to achieve commercial goals. Wow, the martech space is intimidating. Now

We did some number crunching on a unique dataset about the MarTech market. Within MarTech, the Data market is growing the fastest. Social & Relationships and Commerce & Sales prepare for ‘consolidation while growing’. Ads & Promotions is the most

Are your marketing assets all over the place? Pick your Digital Asset Management stack and get organized within a day. All approved and brand compliant assets in one place, at your fingertips. When we talk about content marketing,

Managing marketing assets doesn’t have to be difficult. Here’s how non-developers can build a free DAM stack in 30 minutes. Collect and distribute brand compliant assets, all in one place. The importance of proper digital asset management is

Always wondered how you stack up? We created a benchmark of 110 MarTech stackies crafted by 92 companies who mention 785 unique tools 2,623 times. Discover which of the 5,000+ MarTech tools they’re using, and how your stack

The more logos appear on the Supergraphic, the more Marketing Technology kits show up as well. Here is an overview of the MarTech stackers kits on offer for you as a MarTech manager. For Martech managers, the future

Always wondered which marketing technology tools other companies are using? We did the maths and compared last year’s stacks to this year’s. It’s all the info you need to create the perfect stack yourself. Let’s get stacking! The

Manage your Content and Ads like a pro. Optimize your Martech stack in three steps. Learn what tool combinations other companies are using to manage Content & Experience, and Advertising. MarTech is becoming more popular every year. The

Tool integration is the next big step in MarTech. Learn how to let customer data flow, and boost team collaboration in your marketing technology stack. Integration deserves your attention. Recently, Salesforce bought integration tool Mulesoft for 21 times

Here is a dirty little secret of MarketingTransformation. We’ve been involved in 200+ MarTech projects and asked marketers about their experiences over the past decade. Here is how to align the three Marketing Transformation pillars: Strategy, Team and

Do you want to create your own MarTech stackie in no-time? Here is a Martech canvas. This canvas also shows how you grow. How marketing drives company value. Every month. This MarTech canvas helps you to map out

Marketing departments will soon manage their technology stack like eco-systems of connected apps. This finally brings them agility, efficiency, resiliency and more revenue. Marketing technology automation is hot. The marketing technology landscape is growing fast. The number of solutions is

Seamless app integration is bliss. Both Zapier and IFTTT are brilliant in their own way. Learn which one is best suited to your situation and get unashamedly hooked. These days, countless app makers produce even more countless (?) apps.

Our MarTech stack makes day-to-day strategy execution a breeze. Increase your sales window over 40% at just 5% of the price of your old enterprise solution. As a manager you would like to know what your team is

The market for marketing technology can be overwhelming. These three overviews set you off in the right direction to build your long list of vendors. Every year the number of marketing technology suppliers doubles. New vendors bring new

Which vendor to pick for your MarTech stack? In one year the amount of Martech vendors grew with 51% to 1,876. Learn how 21 other marketers composed their stacks. The Marketing Technology Landscape of 2015 shows 1,876 vendor