Technology is as advanced as the person operating it. Check where your company maturity is and define next best actions for your martech roadmap. Understand when to consolidate, reconfigure and integrate solutions in your stack.
2. Stack Maturity
Quickly see where to improve first. Benchnmark where your martech compares to other marketing departments as well as yur industry. See how well your technology is lined up to support the strategic goals and busibess critical processes.
3. Martech Requirements
Understand which key requirements support the value driving use cases. See in detail where your core marketing capabilities, skills and technology need attention. Compare requirements across business units or regions.