The Technology Hype Cycle

Discover everything you need to know about the Technology Hype Cycle.

How the Hype Cycle entered your company

How the Hype Cycle helps to grow technology abilities

The Hype Cycle is an emotional roller coaster

How the Hype Cycle grows four technology competences

Read the 24 Hype Cycle signs at the coffee machine

How the Hype Cycle tells you when to buy or build

Use the Hype Cycle to best invest in customer technology

Riding the Hype Cycle is to master Five Maturity Levels

Automate any Customer Journey in three steps

Productize Marketing in three steps

Three building blocks to craft any customer experience

How to use Best-of-Content, Best-of-Data and Best-of-Content

Hack, Pack and Stack any marketing use case or customer journey

Which of the four team approaches to use, when

Defining your Problem-, Product-, and Platform-Market fit

When to use PoC, MVP, Prototype?

Prepare your marketing and IT to ride the hype cycle

Grow your business

Find the solution that best fits your Martech stack and CX challenges.