Whether you're proving the value of marketing or deciding where to invest in technology, our workshops combine independent benchmark research with your own data to produce practical decisions, not slide decks.
Three interactive mornings using your own company data to quantify business value, calculate ROI, and prioritize investments. You'll learn the Value Engineering methodology developed through dozens of business cases at Nyenrode and Beeckestijn — and leave with a board-ready business case and a framework you can apply again and again.
"A missed opportunity is not a line item on the balance sheet."
Use the Apex Martech Score™, GrowTechHQ, and independent benchmark research to compare your technology with industry outperformers, identify bottlenecks, and build a practical technology roadmap.
"AI won't save a broken technology stack. It will expose it."
The best-performing Martech stacks are not the most complex, but the most aligned.
Every workshop combines:
Founder of MartechTribe, GrowTechHQ, and MartechMap.com. Frans has advised 200+ global brands on martech investment and teaches Value Engineering at Nyenrode Business Universiteit and Beeckestijn Business School.